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Small Business Marketing 101

Posted by Brannon Williams on Dec 11, 2018 9:00:00 AM
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Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.

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Brand Reputation Management Done The Right Way

Posted by Carson Schenk on Nov 1, 2018 9:00:00 AM

In my previous article, What Is Online Business Reputation Management And Why Does It Matter, I laid out the principals brand reputation management through your organization's online channels.

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What is Online Business Reputation Management and Why Does It Matter?

Posted by Carson Schenk on Oct 31, 2018 9:42:38 PM
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If you are growing your small business, you probably wear more than one hat. Bouncing between accounting, employee management, and day to day operations, can eat up every second of your day. But what about your business reputation? Are you managing your online reputation? Have you developed an reputation management strategy?

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What Is Digital Marketing Using Inbound Methodology

Posted by Carson Schenk on Oct 29, 2018 9:00:00 AM
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Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels.  Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday. 

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How To Add Collaborators To A Blog In HubSpot

Posted by Carson Schenk on Oct 26, 2018 6:35:20 PM
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Blogging is one of the great ways marketers implement the four stages of the inbound methodology. Attract, Convert, Close, and Delight. Creating unique content to attract visitors, convert into leads, transform leads into customers, and delight customers with content relevant to their business.

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How to Keep Your Business Afloat after Losing Biggest Client

Posted by Brannon Williams on Sep 20, 2018 4:20:06 PM
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Being an entrepreneur is exhilarating and exhausting and both emotions can be experienced within hours or even minutes apart. Typically, I experience these emotions upon closing a new deal and/or walking out of the "breakup" meeting with one of our biggest clients. Both scenarios are unavoidable and every entrepreneur should plan accordingly. Briefly, I would like to share with you why I spend an equal amount of time analyzing and forecasting the loss of a client as I do the close of new business.

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Why You Need A Website For Your Business

Posted by Carson Schenk on Jul 1, 2018 7:16:00 PM
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In most cases, the first place someone looks for an answer to a question or problem is on the internet. Society's need for instant gratification dictates that it has to have an answer right now. Not in five minutes, not in five seconds. Right now. Building a website for your business answers society's need for instant gratification. Those who are looking for a product you offer will visit your web page. Those looking for a solution will visit your blog – and eventually, your web page.

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Why Goals Unlock Success: CEO Advice

Posted by Brannon Williams on Jun 12, 2018 7:29:00 PM
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In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask:

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What Is SEO and How Does It Work?

Posted by Carson Schenk on Jun 7, 2018 11:00:38 AM
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Basic Overview of SEO

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Best Basic SEO Practices In 2018

Posted by Carson Schenk on Jun 1, 2018 9:00:00 AM
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Learning SEO basics and how it works, is fundamentally the first step of practicing the best SEO techniques.  Developing a search engine optimization strategy will help you pace and properly track the success, or failures, of your campaigns.

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Google's Mobile First Indexing Of Websites: What Is It?

Posted by Carson Schenk on Apr 1, 2018 9:00:00 AM
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In a Google algorithm update, the search company will be changing the algorithm so that it indexes mobile-friendly sites first. This means that when you build a new site, it should be responsive and the responsive templates should have mobile first index SEO incorporated in it. When people use their phones to search, they may search differently than how they would search on a desktop or laptop. This might include the words “near me” and other location identifiers in search strings.

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