The cost of customer service is often overlooked. After all, it's not as visible as marketing or sales. But poor customer service can be extremely costly for businesses in multiple ways, from lost sales to damaged company reputation.

Over the past decade, I’ve spoken with hundreds of business owners and decision-makers who do not trust marketing agencies. We explore the top five reasons why and address other major issues in the digital marketing world.

Top reasons why businesses do not trust agencies:
1. You don’t understand the cost structure

In my previous article, What Is Online Business Reputation Management And Why Does It Matter, I laid out the principals brand reputation management through your organization's online channels.

If you are growing your small business, you probably wear more than one hat. Bouncing between accounting, employee management, and day to day operations, can eat up every second of your day. But what about your business reputation? Are you managing your online reputation? Have you developed an reputation management strategy?