Short Form Videos For Marketing

Short Form Video as a Long Term Strategy?

Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok’s most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

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2 Simple Ways To Optimize Your Google Ads Campaigns

2 Simple Ways To Optimize Your Google Ads Campaigns

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

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Website Redesign

New website design - where to start.

Your website should be thought about as another salesperson who deals exclusively in the digital realm. This is often the first interaction that your future customers have with your company. If your site is mobile optimized, then you will have some thinking to do, but if your site is not optimized then you are in definite need of a new design or at least some updates.

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5 Keys to a Successful Email Campaign

5 Keys to a Successful Email Campaign

As previously covered in our blog on email marketing’s vitality, email marketing isn’t going anywhere, and in fact, it can contribute to some serious ROI. However, in order to tap into email’s true potential, several best practices must be followed. This week’s blog will serve as a stepping stone to launching targeted, valuable content to your current subscribers.

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Why you might think marketing agencies suck!

Why you might think marketing agencies suck!

Over the past decade, I’ve spoken with hundreds of business owners and decision-makers who do not trust marketing agencies. We explore the top five reasons why and address other major issues in the digital marketing world.

Top reasons why businesses do not trust agencies:
1. You don’t understand the cost structure

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Researching Prospects And How It Can Lead To Success In Sales

Researching Prospects And How It Can Lead To Success In Sales

Research is important in preparation for anything you do if you want to be successful.  It’s also the most important and first key layer in sales.  Before you do anything whether that is call, email, or breathe, you should always make sure you know whom you are calling or emailing. 

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Did Email Marketing Die?

Did Email Marketing Die?

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

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