Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok’s most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

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