It goes without saying as a business owner, partner, or manager you are consistently looking for different avenues to increase revenue, improve customer service, find talented employees, and the list continues to grow. We also depend on professional services we outsource to have “our back”.

Now, this doesn’t mean auto-pilot or what’s in your best interest, it simply means they are completing tasks that you either do not have the skill, time, and/or resources to complete.

Many business owners understand the importance of implementing SEO (Search Engine Optimization) strategies for their website.  Others may have no idea what SEO involves. Some may be unconvinced that SEO is important for lead generation.

In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask: