Predictive analytics is a powerful tool that businesses can use to gain valuable insights into their customers and make better-informed decisions. In this blog post, we'll discuss the basics of predictive analytics, the tools that are used, who needs to be paying attention to this technology, and how it ties into search engine optimization (SEO).

Google Analytics has been around for a long time. It's been with us through thick and thin, from the rise of mobile devices to the dominance of smartphones. And now, it's finally getting an upgrade.