At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as “Google Local Service Ads”, a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google’s unique approach to the sales pipeline did just that.

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

Making the investment into paid advertising through Google Ads is a big, but important step in your inbound marketing strategy.  But how many leads are being generated from your ads?

Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.

Google announced that it is pledging $340 million in ad credits to small and medium-sized businesses in response to COVID-19, as part of a more than $800M move.

Google Ads is the platform that allows marketers and business owners to advertise their product or service by bidding on keywords (or Search Terms). Shredding companies across the United States use this service to generate new leads in their market.

As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.

Advertising on Google Search with Google Ads for a pest control company is a challenging endeavor. Selecting the right keywords at the right hour of the day makes the difference for a limited budget, and, converting the right visitors at the right time.