Lead generation is the art of leading customers to you so you can reach out to them based on their needs. This individual approach allows you to personally connect with a customer, so they're more likely to convert to an actual sale. 

Digital marketing for shredding may look like a call-to-action button on your home page or a Facebook request to your followers. For example, if your customers are interested in getting more information, they can request a quote in a single click. Lead generation has evolved alongside technology, so find out more about what it looks like today. 

Facts about Lead Generation

If you're just getting started with lead generation, it can easily feel like a new-world landscape that's too complicated to learn. Terms like A/B testing, SEO, or page analytics may scare you away from it entirely. But traditional sales principles still apply with lead generation, whether you're retooling your web page or reaching out to a customer via phone. 

For shredding companies, it starts with understanding what your customers need from you and then tailoring your site to meet those needs. Your goal is to drive them to a landing page where they can input their personal information so you can reach out to them. 

Here are a few facts about lead generation to keep in mind:

• 65% of people are visual learners, so consider using videos on your website to entice people to learn more 
• Consistent and quality blog posts are proven to increase your traffic and lead generation 
• Companies who use social media to engage with their customers can grow their visibility and leads at the same time
• Warm calling (or the act of calling someone who has already been referred) has a 40% success rate compared to 1– 3% for cold calling.

These facts show that customers want their experience to be streamlined. They want people to listen and respond to their individual concerns, and they want to be talked to on their level. So, no surprises there. 

Importance of Lead Generation

Whether you're striving for B2C or B2B lead generation, the importance of a solid strategy is clear. Lead generation companies survive because they actively grow the revenue of their clients when they implement the right strategies. If you provide shredding services, there are a number of ways to connect with your customers. You may want to tap into a person's desire for privacy or their sense of personal responsibility to keep themselves and their family safe. Marketing for shredding doesn't have to be practical or boring though. An expert marketer understands how to put your voice and personality into your lead generation tactics so you're easily distinguishable from the voice of your competitors. 

Shredding companies who want to improve their digital presence need to find a way to meld their values with those of their customers. As identity theft and financial fraud continue to wreak havoc on the lives of everyday citizens, document shredding becomes a pivotal way to reduce a person's chance of becoming the victim. As you learn more about how and why leads find you, you'll be able to structure campaigns that speak to your customers without drastically altering your original vision. 

Contact Art's Cube

A fully integrated lead generation strategy incorporates intuitive web design, clear inbound requests, and stellar sales tactics. Art's Cube is a lead generation company that can help you do all of this and more. If you have questions about how to improve the performance of your site and how to maximize your sales, give us a call today.