Google Analytics has been around for a long time. It's been with us through thick and thin, from the rise of mobile devices to the dominance of smartphones. And now, it's finally getting an upgrade.

Google announced that it is pledging $340 million in ad credits to small and medium-sized businesses in response to COVID-19, as part of a more than $800M move.

In an unforeseen gesture by Google last week on June 2nd, Google SearchLiaison announced there would be a core algorithm update rolling out the next day.