paid advertising has an average roi of 200 percent

Digital Marketing 101

Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.

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How to Create a Blog Post in WordPress

How to Create a Blog Post in WordPress

After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.

Here is a step by step guide to creating a post and uploading content to your WordPress blog.

  1. Login to your WordPress site
  2. On the left hand menu, go to Posts > Add New

This is where you can upload your content and schedule the post to be published.

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3 Simple Steps to Increase Visibility in Local Market

3 Simple Steps to Increase Visibility in Your Local Market

Have you been caught off guard after finding out your website doesn't show up in your local market when you search for your services? We know a lot of business owners that aren't even sure if their website appears in Google Search results for their local market.

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Lead Generation for Shredding Companies

Shredding Companies Are Transitioning to Inbound Marketing

Inbound marketing is a good way to drive traffic to your document shredding business. The concept is easy, but it must be done well for it to work properly. Inbound marketing means that your customers come to you instead of you chasing them down. The basics are to know your audienceβ€”which is nearly anyone since everyone must shred sensitive documents at some point. However, some may only shred sensitive documents around tax time and others may need your services throughout the year. Businesses may need your services on a weekly or monthly basis.

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