Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.
Digital Marketing 101
Author: Brannon Williams on Jul 15, 2020 1:43:14 PM
Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.
As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.
PPC Advertising For Shredding Companies with Google Ads
Author: Carson Schenk on Jul 9, 2019 9:00:00 AM
As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.
We preach that your website should be your best sales-person. It's the only online channel that you completely control. But does your website generate sales qualified leads?
Generating Inbound Leads for Shredding Companies Online
Author: Carson Schenk on Jun 18, 2019 9:00:00 AM
We preach that your website should be your best sales-person. It's the only online channel that you completely control. But does your website generate sales qualified leads?
After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.
Here is a step by step guide to creating a post and uploading content to your WordPress blog.
- Login to your WordPress site
- On the left hand menu, go to Posts > Add New
This is where you can upload your content and schedule the post to be published.
How to Create a Blog Post in WordPress
Author: Carson Schenk on Jun 6, 2019 11:15:00 AM
After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.
Here is a step by step guide to creating a post and uploading content to your WordPress blog.
- Login to your WordPress site
- On the left hand menu, go to Posts > Add New
This is where you can upload your content and schedule the post to be published.
In an unforeseen gesture by Google last week on June 2nd, Google SearchLiaison announced there would be a core algorithm update rolling out the next day.
Google Launches June 2019 Core Algorithm Update
Author: Carson Schenk on Jun 6, 2019 9:58:55 AM
In an unforeseen gesture by Google last week on June 2nd, Google SearchLiaison announced there would be a core algorithm update rolling out the next day.
Generating inbound leads in your local market for your shredding company is essential to business growth. Many shredding companies still bring in the majority of these leads from ShredNations. A handful of other shredding companies are transitioning to inbound marketing.
SEO for Shredding Company Inbound Strategy
Author: Carson Schenk on May 28, 2019 9:00:00 AM
Generating inbound leads in your local market for your shredding company is essential to business growth. Many shredding companies still bring in the majority of these leads from ShredNations. A handful of other shredding companies are transitioning to inbound marketing.
Many business owners understand the importance of implementing SEO (Search Engine Optimization) strategies for their website. Others may have no idea what SEO involves. Some may be unconvinced that SEO is important for lead generation.
5 Reasons Why SEO is Important for Your Business
Author: Carson Schenk on Apr 18, 2019 9:00:00 AM
Many business owners understand the importance of implementing SEO (Search Engine Optimization) strategies for their website. Others may have no idea what SEO involves. Some may be unconvinced that SEO is important for lead generation.
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
How to Submit Sitemap on Google Search Console
Author: Carson Schenk on Apr 16, 2019 12:41:15 PM
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
Have you been caught off guard after finding out your website doesn't show up in your local market when you search for your services? We know a lot of business owners that aren't even sure if their website appears in Google Search results for their local market.
3 Simple Steps to Increase Visibility in Your Local Market
Author: Carson Schenk on Apr 16, 2019 11:09:36 AM
Have you been caught off guard after finding out your website doesn't show up in your local market when you search for your services? We know a lot of business owners that aren't even sure if their website appears in Google Search results for their local market.
Inbound marketing is a good way to drive traffic to your document shredding business. The concept is easy, but it must be done well for it to work properly. Inbound marketing means that your customers come to you instead of you chasing them down. The basics are to know your audience—which is nearly anyone since everyone must shred sensitive documents at some point. However, some may only shred sensitive documents around tax time and others may need your services throughout the year. Businesses may need your services on a weekly or monthly basis.
Shredding Companies Are Transitioning to Inbound Marketing
Author: Carson Schenk on Apr 9, 2019 9:00:00 AM
Inbound marketing is a good way to drive traffic to your document shredding business. The concept is easy, but it must be done well for it to work properly. Inbound marketing means that your customers come to you instead of you chasing them down. The basics are to know your audience—which is nearly anyone since everyone must shred sensitive documents at some point. However, some may only shred sensitive documents around tax time and others may need your services throughout the year. Businesses may need your services on a weekly or monthly basis.