Search engine optimization is the stepping stone to reaching your target audience. How search engines grade your content revolves primarily around the user experience. Simply creating a website will not get the job done today when curating content for your consumers. It truly is a race to who can optimize their content and have a further reach in the search engine. While there are many things that can be overlooked, I have two issues for you today that can improve your search engine ranking if you catch them quickly enough.

Identifying Dead Links and linking to related posts

Isn’t it frustrating when you find yourself on a hunt to further understand a topic and just as you think you’re getting closer you run straight into an Error 404 page? Search engines think it’s frustrating as well. They don’t hesitate to make your page suffer for having that error. As simple as these solutions might be, it isn’t always easy to notice them. Using a tool like SERanking can immediately identify broken links and show you what to look for when search engines are indexing your content. Similar to identifying dead links in your SEO Content, linking related posts will help as well. We all get our information from somewhere, but if the backlink you are creating is not relevant to your topic, you have decreased the validity of the content in the search engine's eyes. An easy way to avoid this issue is using keywords as a guide to finding SEO Content similar to your own. Now the further you search, the higher the probability that information may not be recent, relevant, or helpful to your goal. It may take a little getting used to, but finding high-quality sources to backlink will pay off in the long run.

Meta Descriptions and Image Alt Tags in your SEO Content

Meta Descriptions are a preview of the contents on your webpage or blog. Having this helps quickly inform the consumer what will be covered on that page. Image Alt Tags serve a similar purpose to the overall health of these pages. The alt tags provide insight to the search engine for what the picture you are uploading will contain. In these situations, it should include keywords or long-tail keywords you are attempting to rank that are the same as the topic of your page. These strong tools can be utilized in your SEO Content. Providing the search engine with consistent information will help it index your content and improve the overall quality and health of your page.

Contact Art’s Cube 

Not sure where to get started with your SEO journey? Do not hesitate to reach out to the team at Art’s Cube; with nearly a decade of experience in the digital media world, our team has witnessed all of the most recent marketing and advertising trends, both fleeting and firm. Our team can help out by starting with the basics: a free content audit. Then, one of our marketing professionals will help take stock of any and all marketing materials in both the digital and traditional mediums. From there, our team can help develop a custom marketing strategy to help your company!