“A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many types of landing pages the intent is the same — get more leads.” (Hubspot)
Core Components of a Landing Page
Author: Brannon Williams on Aug 14, 2020 11:05:03 AM
“A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many types of landing pages the intent is the same — get more leads.” (Hubspot)
In the past, when newspaper ads, mailers, magazine ads, massive billboards, and other traditional marketing mediums were the only channels to advertise. Measuring the marketing return on investment (ROI) was difficult and typically created tensions between the sales and marketing departments because each believed they should receive recognition for the increase in revenue. The marketing department would mark the date a new campaign was started and, if revenue increased, they were the hero's. Then, the sales department, which was made up of pavement pounders would claim they were the hero's because they were generating the leads and closing the deals. Neither were necessarily wrong.
Measuring Digital Marketing ROI
Author: Brannon Williams on Aug 14, 2020 10:03:43 AM
In the past, when newspaper ads, mailers, magazine ads, massive billboards, and other traditional marketing mediums were the only channels to advertise. Measuring the marketing return on investment (ROI) was difficult and typically created tensions between the sales and marketing departments because each believed they should receive recognition for the increase in revenue. The marketing department would mark the date a new campaign was started and, if revenue increased, they were the hero's. Then, the sales department, which was made up of pavement pounders would claim they were the hero's because they were generating the leads and closing the deals. Neither were necessarily wrong.
Most business owners, sales managers, and sales professionals strongly believe they have a firm grasp on their ideal buyer. In most cases, they are correct. But, this knowledge was obtained over years, if not decades of experience working in the industry, market, selling to prospects, managing customer accounts, and held in their brain. Now, we both know that everyone in your company does not have all this information at their disposal. This is why developing a buyer persona is extremely important to the overall success of your sales and marketing.
Build a Buyer Persona in less than 5 minutes
Author: Brannon Williams on Jul 30, 2020 9:00:00 AM
Most business owners, sales managers, and sales professionals strongly believe they have a firm grasp on their ideal buyer. In most cases, they are correct. But, this knowledge was obtained over years, if not decades of experience working in the industry, market, selling to prospects, managing customer accounts, and held in their brain. Now, we both know that everyone in your company does not have all this information at their disposal. This is why developing a buyer persona is extremely important to the overall success of your sales and marketing.
A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. [Study.com, Danielle Reed] A variety of marketing channels can be used simultaneously to reach the goals of an organization. Each channel also has different assets that should be associated with the campaign. For our purposes we will only focus on four types of campaigns which our company develops to increase engagement, results in more conversions, website traffic, and revenue.
4 Digital Marketing Campaigns You Must Implement
Author: Brannon Williams on Jul 21, 2020 1:58:21 PM
A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. [Study.com, Danielle Reed] A variety of marketing channels can be used simultaneously to reach the goals of an organization. Each channel also has different assets that should be associated with the campaign. For our purposes we will only focus on four types of campaigns which our company develops to increase engagement, results in more conversions, website traffic, and revenue.
Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.
Digital Marketing 101
Author: Brannon Williams on Jul 15, 2020 1:43:14 PM
Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.
Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.
Post COVID-19: Preparing for the shift in Sales & Marketing
Author: Brannon Williams on Apr 20, 2020 2:57:05 PM
Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.
During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.
How Businesses Can Turn To Digital Marketing To Survive COVID-19
Author: Carson Schenk on Mar 23, 2020 9:21:02 AM
During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.
Online sales are constantly increasing, making website marketing one of the most important parts of your marketing plan.Creating a buyer persona helps you determine your marketing audience and where you should market your product. Inbound marketing is how you entice customers to your site and to hopefully convert a click to a sale. This means that the content on your site must be relevant and helpful to the person you just attracted to your site. A marketing agency does just this: creates marketing strategies tailored to your product and the person you want to attract.
5 Simple Steps to Make Marketing Easier
Author: Carson Schenk on May 9, 2019 9:00:00 AM
Online sales are constantly increasing, making website marketing one of the most important parts of your marketing plan.Creating a buyer persona helps you determine your marketing audience and where you should market your product. Inbound marketing is how you entice customers to your site and to hopefully convert a click to a sale. This means that the content on your site must be relevant and helpful to the person you just attracted to your site. A marketing agency does just this: creates marketing strategies tailored to your product and the person you want to attract.
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
How to Submit Sitemap on Google Search Console
Author: Carson Schenk on Apr 16, 2019 12:41:15 PM
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
What is Email Marketing?
Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.
What is Email Marketing? Digital Marketing Definitions
Author: Brannon Williams on Jan 29, 2019 9:00:00 AM
What is Email Marketing?
Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.