Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.
Post COVID-19: Preparing for the shift in Sales & Marketing
Author: Brannon Williams on Apr 20, 2020 2:57:05 PM
Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.
During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.
How Businesses Can Turn To Digital Marketing To Survive COVID-19
Author: Carson Schenk on Mar 23, 2020 9:21:02 AM
During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.
Online sales are constantly increasing, making website marketing one of the most important parts of your marketing plan.Creating a buyer persona helps you determine your marketing audience and where you should market your product. Inbound marketing is how you entice customers to your site and to hopefully convert a click to a sale. This means that the content on your site must be relevant and helpful to the person you just attracted to your site. A marketing agency does just this: creates marketing strategies tailored to your product and the person you want to attract.
5 Simple Steps to Make Marketing Easier
Author: Carson Schenk on May 9, 2019 9:00:00 AM
Online sales are constantly increasing, making website marketing one of the most important parts of your marketing plan.Creating a buyer persona helps you determine your marketing audience and where you should market your product. Inbound marketing is how you entice customers to your site and to hopefully convert a click to a sale. This means that the content on your site must be relevant and helpful to the person you just attracted to your site. A marketing agency does just this: creates marketing strategies tailored to your product and the person you want to attract.
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
How to Submit Sitemap on Google Search Console
Author: Carson Schenk on Apr 16, 2019 12:41:15 PM
Google is the premier search engine for online users. More than 70% of all users trust Google to serve up the best content based on the search intent.
What is Email Marketing?
Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.
What is Email Marketing? Digital Marketing Definitions
Author: Brannon Williams on Jan 29, 2019 9:00:00 AM
What is Email Marketing?
Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.
It's no secret that search engines are of paramount importance in the modern digital landscape. While the powers that be at Google are typically tight-lipped about annual queries, they admitted in 2016 to handling over 2 trillion searches per year, compared to just 1.2 trillion in 2012. Search engines are the first place we seek out information, and as such, whether we see content or not depends largely on how well it is optimized. Enter search engine optimization (SEO) — the chief means of getting the word out in an oversaturated digital market. It's possible for businesses of all sizes to reach desired audiences, but only with careful use of SEO. Read on to learn more about modern small business SEO — and how internet marketing services can pave the path to a more effective digital strategy.
Small Business SEO Made Easy: Digital Marketing 101
Author: Carson Schenk on Jan 8, 2019 9:00:00 AM
It's no secret that search engines are of paramount importance in the modern digital landscape. While the powers that be at Google are typically tight-lipped about annual queries, they admitted in 2016 to handling over 2 trillion searches per year, compared to just 1.2 trillion in 2012. Search engines are the first place we seek out information, and as such, whether we see content or not depends largely on how well it is optimized. Enter search engine optimization (SEO) — the chief means of getting the word out in an oversaturated digital market. It's possible for businesses of all sizes to reach desired audiences, but only with careful use of SEO. Read on to learn more about modern small business SEO — and how internet marketing services can pave the path to a more effective digital strategy.
There's no escaping it — today's consumers lead digital lives. The average person spends 5.9 hours of each day with digital media, representing a huge increase from just a few years ago. This reality may concern some, but it also presents a huge opportunity for small business leaders, who no longer need to compete with the large budget TV and radio campaigns of their corporate competitors. Today, a clever idea and effective execution are all it takes to go viral and capture the imagination of your target audience. Keep reading to learn more about the principles that underlie digital marketing for local business campaigns — and to discover how you can make the most of today's small business online marketing opportunities:
Small Business Marketing Going Digital
Author: Brannon Williams on Dec 25, 2018 9:00:00 AM
There's no escaping it — today's consumers lead digital lives. The average person spends 5.9 hours of each day with digital media, representing a huge increase from just a few years ago. This reality may concern some, but it also presents a huge opportunity for small business leaders, who no longer need to compete with the large budget TV and radio campaigns of their corporate competitors. Today, a clever idea and effective execution are all it takes to go viral and capture the imagination of your target audience. Keep reading to learn more about the principles that underlie digital marketing for local business campaigns — and to discover how you can make the most of today's small business online marketing opportunities:
Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.
Small Business Marketing 101
Author: Brannon Williams on Dec 11, 2018 9:00:00 AM
Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.
Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels. Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday.
What Is Digital Marketing Using Inbound Methodology
Author: Carson Schenk on Oct 29, 2018 9:00:00 AM
Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels. Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday.