The most important part of your website
Creating a website can be a daunting task. There are so many things to consider, like how you want it to look and what features it should have. But the most important thing you need to consider before designing your site is why you're creating one in the first place. What do you want people who visit your site to do there? How will those actions help them? Is there any way they could hurt them? Once you've figured out what your goals are for creating a website, take some time to think about how customers will use it. You need something that's easy for them to navigate through and understand—and something that helps them achieve their own goals as well!
The single most important thing you can do when creating a website is figuring out what you want your website to do.
The most important thing you can do when creating a website is figuring out what you want your website to do. Before you start, you should know:
- Who your audience is. You should have a clear idea of who is going to use the site and what they need from it.
- Your goals for the website. What are you trying to accomplish? Is it meant purely for informational purposes, or will people be purchasing items on it? Will users be able to sign up and subscribe? If so, how many users can comfortably be accommodated at once?
- The purpose of the web design project in question (i.e., informational vs transactional). If this information isn't available yet—and sometimes it isn’t—it may help clarify this question by asking yourself why exactly someone would visit your site in the first place (e.g., because they’re interested in buying something).
Consider how your customers will use your site.
When you’re designing your website, it’s important to consider how customers will actually use the site.
- Will they be able to find what they need?
- How long will it take them?
- Are they likely to get frustrated and abandon their shopping cart if they have trouble finding what they want or getting through checkout quickly?
Make a plan
You may be thinking “that’s obvious,” but it needs to be said: before you start designing your website you need to know what it is. A website is not a brochure; it is not an advertisement; and it is not just a collection of information. A website has a specific purpose and that purpose should inform every aspect of its design.
When thinking about how people will use your site, consider these questions:
- Where are they likely to find my website?
- How do I want them to interact with my content? (e.g., through text-heavy pages or images)
- What do I want them to take away from the experience?
Make it attractive and easy to use
The most important part of your website is that it is attractive and easy to use. The purpose of a website is not just to be a place where you can dump all your information, but rather it is supposed to be an interactive experience for your users.
- Make sure your website is easy to navigate
- Make sure the text is easy to read
- Make sure the links are clear and obvious (i.e., don't bury them in menus or drop-down boxes)
- Make sure the site loads quickly on any device (desktop/tablet/phone)
Make sure to include enough detail so that people will know what your services are
You want people to be able to read your site as quickly and easily as possible, so make sure that you're giving them all of the information they need. You don't have to write a novel about yourself or your business, but if there are certain things that are important for potential customers to know about you, then make sure you include them in the first section of your website.
- What services you offer
- Why customers should choose you over other businesses with similar services (for example, if you're a web designer who also offers SEO services)
- Why clients should choose your brand over another one like it (e.g., if yours is more affordable)
If you're selling something, make sure it's easy for people to find the information about pricing and delivery.
The most important part of your website is the information people need to know in order to make a decision. You have to give them all the relevant details, including pricing and delivery methods, payment options, returns and warranties. If they can't find it on your website—or if there's something that seems like it's missing—they won't think twice about going somewhere else. The last thing you want is for people who are interested in buying from you to go shopping around at other sites instead because they couldn't find what they needed at yours.
You also want visitors who come across your site to be able to find out how easy it would be for them if they did purchase something from you: Do you offer customer service? Can someone call or email with questions about an order? How long does shipping take?
Provide your contact information in a place that's easy to find.
The most important part of your website is providing contact information in a place that's easy to find.
- Make it easy for people to contact you.
- Include a phone number and email address on the front page, both with clear labels saying what they are, and make sure they're obvious enough so people can spot them.
- Make sure that these contact details are easy to read, as well as being easy to find—you don't want visitors having to search around too much just so they can get in touch with you!
We hope that this article has helped you to better understand what goes into creating an effective website. Now that we've covered everything from planning and design to content creation, it's time for you to get started on your own project. As always, don't forget: if at any point along the way something doesn't seem right or click with your audience or customers then go back and revise it again! There is no perfect way of doing things so keep iterating until you find something that works best for both parties involved - which in this case would be yourself as well as other people who might want to visit your site one day soon...