As previously covered in our blog on email marketing’s vitality, email marketing isn’t going anywhere, and in fact, it can contribute to some serious ROI. However, in order to tap into email’s true potential, several best practices must be followed. This week’s blog will serve as a stepping stone to launching targeted, valuable content to your current subscribers.

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

Most small to medium sized companies often overlook the email signatures used by their employees. We are often told that they never thought about it and they never knew it could be used as another tool for sales - more on this later. But, before we get started, you may want to familiarize yourself with the email service provider your company utilizes (G Suite or Outlook) and how to edit the signature (instructions for G Suite or Outlook). Now, let's get started. 

What is Email Marketing?

Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.