Search Engine Optimization, also known as SEO, is incredibly important for your shredding company's website to rank high on the Google search results.

Google Ads is the platform that allows marketers and business owners to advertise their product or service by bidding on keywords (or Search Terms). Shredding companies across the United States use this service to generate new leads in their market.

As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.

We preach that your website should be your best sales-person. It's the only online channel that you completely control. But does your website generate sales qualified leads?

Generating inbound leads in your local market for your shredding company is essential to business growth. Many shredding companies still bring in the majority of these leads from ShredNations. A handful of other shredding companies are transitioning to inbound marketing.

Email marketing has tons of benefits if done properly. It generates leads for your business if the email is something that will keep a consumer’s attention. A successful email marketing campaign will have consumers looking forward to the next email. A great email marketing campaign caters to the demographics of your consumers, including age, sex, and location. The best email marketing services for the shredding industry will garner more customers quickly, especially when those emails educate the consumer and touch on a problem the business may have.

Lead generation is the art of leading customers to you so you can reach out to them based on their needs. This individual approach allows you to personally connect with a customer, so they're more likely to convert to an actual sale. 

Inbound marketing is a good way to drive traffic to your document shredding business. The concept is easy, but it must be done well for it to work properly. Inbound marketing means that your customers come to you instead of you chasing them down. The basics are to know your audience—which is nearly anyone since everyone must shred sensitive documents at some point. However, some may only shred sensitive documents around tax time and others may need your services throughout the year. Businesses may need your services on a weekly or monthly basis.