How Businesses Can Turn To Digital Marketing To Survive COVID-19
During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.
Some states, like California and New York, are implementing a stay at home policy, which leads to less face-to-face interaction with your prospects and current customers.
For B2B organizations, your primary channels, like trade shows, have been shutdown and networking is steadily decreasing. This is having an impact on small businesses on up to the larger corporations.
Utilizing your digital channels will be a key benefit for organizations to make it thought this treacherous time.
Where is the opportunity?
Simply put, digital marketing...
As business leaders, you want to continue communication with your prospects and customers to halt any decline in incoming revenue. Your best assets are going to be your digital channels.
What channels can businesses leverage?
- Video Conferencing
- Zoom Webinars
- Educational Emails
- Social Media
Using platforms like Zoom or GoToMeeting will be an expenditure that won't break the bank and can be used to communicate with your staff to keep everyone on the same page and up-to-date during a stay at home policy.
The same can be said for hosting meetings with your prospects and customers.
Trade shows and conferences have been cancelled across the United States, but how can you get mass amounts of people to gather is one place? Online in webinar sessions.
Webinar platforms, like Zoom, have tiers for organizations wanting to host webinar sessions. This can be great channel to gather your audience in one place to bounce ideas around, promote service or product offerings, or have a discussion on how businesses can move past COVID-19.
Email messaging creates a direct line between you and your staff, prospects, and customers. Here you can keep on top of keeping everyone informed of new policies and well as updates.
Take an opportunity to notify your database with the latest news from how your organization is responding to COVID-19 as well as, new or current products or services you are offering during this time.
Still popular and we all know that during this stay at home time, your employees have more than likely increased their time on their social media channels. But that goes for the mass population as well...
Use your social channels to educate your audience(s) on any webinars or other media content you are currently planning to distribute or past content.
The coronavirus has already taken over social media, and the distribution of relevant information about the virus is what we need. Start informing and educating...
Take this time that you are quarantined in your homes, to communicate with your team and create messaging to help educate and inform your prospects and customers. If your team has been kicking around a new product or service in the form of a subscription, now might be the time to launch and offer new or past customers a 60 day free trial.
Once the COVID-19 pandemic ends, they will find value in your product and move forward with a paid subscription.
Good luck and stay hopeful..