What Is Digital Marketing Using Inbound Methodology

Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels.  Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday. 

We are also the ones that can accurately tell you how much time users spend reading your content and then translate that into positive and (or) negative ROI.   

These online channels include:

  • Websites
  • Search Engines
  • Social Media
  • Email
  • Mobile apps

What Is The Inbound Methodology?

Inbound Marketing is the method of attracting prospects to your businesses' website, converting them into sales qualified leads, converting these leads into customers, and ultimately delighting your customers with personalized content and service or product offerings.

The 4 Stages of Inbound

There are four main components to the inbound methodology. These are 4 stages of the inbound methodology:

  • Attract - the first step to attracting customers is creating and distributing unique and engaging content in the right place, to the right personas, at the right time.
  • Convert - the next step of inbound is converting your engaged users into leads. Addressing and providing solutions to your prospects helps build trust and encourages them to give you their contact information.
  • Close - the closing stage is where you turn your leads into customers. During this time, inbound marketers use tools like; marketing automation software, email marketing, and social media to nurture and close the leads at the right time.
  • Delight - the last, but continuous, stage is the delight stage. This is where marketers deliver on those inbound marketing techniques to build their sales pipeline and turn them into promoters of your brand.

Through every stage of the inbound methodology, the marketer is involved. Marketers use these inbound digital marketing tactics to increase your businesses sales pipeline with the ultimate goal of creating customers.

Our team of digital marketers specialize in the inbound methodology using marketing automation software like HubSpot. Art's Cube is a HubSpot Agency Partner.

If you are looking to grow you sales pipeline using the inbound methodology, schedule a consultation meeting with our team.


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