Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels. Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday.
We are also the ones that can accurately tell you how much time users spend reading your content and then translate that into positive and (or) negative ROI.
These online channels include:
Inbound Marketing is the method of attracting prospects to your businesses' website, converting them into sales qualified leads, converting these leads into customers, and ultimately delighting your customers with personalized content and service or product offerings.
There are four main components to the inbound methodology. These are 4 stages of the inbound methodology:
Through every stage of the inbound methodology, the marketer is involved. Marketers use these inbound digital marketing tactics to increase your businesses sales pipeline with the ultimate goal of creating customers.
Our team of digital marketers specialize in the inbound methodology using marketing automation software like HubSpot. Art's Cube is a HubSpot Agency Partner.
If you are looking to grow you sales pipeline using the inbound methodology, schedule a consultation meeting with our team.