What Is Content Marketing?

Content marketing is a way to rise above the noise of traditional marketing. It focuses less on direct advertising and more on providing your audience with the valuable information they need to connect to your brand. So instead of bragging about your amazing discounts, you might strive to start a conversation with your audience about what types of discounts they love. When you focus on content digital marketing, you have a way to reach out to online searchers who will benefit for your product or service! Content marketing does more than just find a direct pathway to your audience though, it can also drive profits in ways you can't even imagine.

Types of Content Marketing

Content marketing examples are practically endless as you can count most digital content as a part of your strategy. Some businesses choose to build up their blog, adding articles on juicy topics that will hook their audience and drive traffic to their page. They focus on the keywords that searchers are inputting in search engines so that their pages will arrive on the first page of the search engine.

Other businesses use videos, infographics, web pages, or eBooks to flesh out their marketing strategy. The right choice will differ for each business because each business will have its own separate audience.

And yet, even as information proliferates about how to hone your content marketing strategies, many small businesses struggle with the same problems. They may have a hard time tracking the ROI of their content, or fail to get the search engine rankings they're looking for.

Marketers may try to solve these deficits by generating more and more content, producing countless pages, images, and content blogs. But saturation is not the answer. Your customers will ultimately tire of having their attentions pulled in every direction and become lost in sea of irrelevant information.

Best Content for Small Business

As search engines evolve, so too must small businesses. It's their duty to find out who their audience is and what they need before working to meet their expectations. For example, as more and more people begin to search primarily with the sound of their voice (via mobile or smart home devices like Alexa), searches are becoming far more conversational. No longer typing in the key words, they're now asking full sentences.

This ultimately means that keywords aren't as important as they once were. Focusing instead on long-tail variations is a far more effective way to boost your page in the right direction. Small business marketers should also focus more on deeper coverage of each topic. For instance, if you run a pool cleaning company, you may want to go into detail about how pool cleaning can increase a family's safety.

One effective way to do this is to design a pillar page (a broad summary of a single topic). You can use this page to link to additional pages about related topics. This creates a cohesive roadmap that customers can use to navigate your site and find everything they're looking for.

Ultimately, search engines like Google are looking for small businesses who understand the people who use their technology. Instead of trying to satisfy search engine requirements, small businesses need to understand how their customers are using their device to locate the information they need.

Contact Art's Cube

Art's Cube is a small business who understands the needs of fellow small business owners. It's our job to ensure that you get the best possible returns from every dollar you spend on your marketing efforts. Content marketing can be a full-time job in and of itself — one that doesn't always make sense to try and tackle on your own. If you're looking for a company who understands how content is rapidly changing in today's day and age, give us a call to learn more about our digital services.