One sales tactic that is often overlooked by sales professionals is creating a personal meeting link in their email signature. This particular feature is extremely useful due to the flexibility, integration capabilities, automation, and allowing the prospect to choose when it's a good time to meet. Let's get started with creating your first personal meeting link in HubSpot and you can read a more detailed blog on HubSpot's Knowledge Base. 

Most small to medium sized companies often overlook the email signatures used by their employees. We are often told that they never thought about it and they never knew it could be used as another tool for sales - more on this later. But, before we get started, you may want to familiarize yourself with the email service provider your company utilizes (G Suite or Outlook) and how to edit the signature (instructions for G Suite or Outlook). Now, let's get started. 

As a small to medium sized business, you more than likely created your own LinkedIn company page and are the sole user of the page. After hiring a social media manager or agency to manage your company page, you'll need to add the new hire as an admin to allow them to post on your behalf.

Google Ads is the platform that allows marketers and business owners to advertise their product or service by bidding on keywords (or Search Terms). Shredding companies across the United States use this service to generate new leads in their market.

As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.

HubSpot offers an incredibly powerful Chat Feature that can collect user information directly into the CRM. This feature also allows for Chatflows, which are workflows that can segment and produce automated responses to users.

Google My Business is a free service offered by Google for business owners to list their organization on Google Maps. Business listings are associated with Google accounts and require a primary owner.

We preach that your website should be your best sales-person. It's the only online channel that you completely control. But does your website generate sales qualified leads?

In the last six years, I have become all too familiar with the toll cancer inflicts on the patient, caregivers, family, friends, and the treating doctors. The patient faces the most difficult fight of their life and often times the odds are stacked against them. Caregivers are lost for words and work tirelessly to support their loved one. Families pull together and fall apart over a disease that provides no answers. Friends surround you with love and support during the darkest of days. And the doctors carry the weight of uncertainty with available treatment options and the harsh reality of the patients future.

After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.

Here is a step by step guide to creating a post and uploading content to your WordPress blog.

1. Login to your WordPress site
2. On the left hand menu, go to Posts > Add New

This is where you can upload your content and schedule the post to be published.