A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. [Study.com, Danielle Reed] A variety of marketing channels can be used simultaneously to reach the goals of an organization. Each channel also has different assets that should be associated with the campaign. For our purposes we will only focus on four types of campaigns which our company develops to increase engagement, results in more conversions, website traffic, and revenue.

Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.

Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.

One sales tactic that is often overlooked by sales professionals is creating a personal meeting link in their email signature. This particular feature is extremely useful due to the flexibility, integration capabilities, automation, and allowing the prospect to choose when it's a good time to meet. Let's get started with creating your first personal meeting link in HubSpot and you can read a more detailed blog on HubSpot's Knowledge Base. 

Most small to medium sized companies often overlook the email signatures used by their employees. We are often told that they never thought about it and they never knew it could be used as another tool for sales - more on this later. But, before we get started, you may want to familiarize yourself with the email service provider your company utilizes (G Suite or Outlook) and how to edit the signature (instructions for G Suite or Outlook). Now, let's get started. 

In the last six years, I have become all too familiar with the toll cancer inflicts on the patient, caregivers, family, friends, and the treating doctors. The patient faces the most difficult fight of their life and often times the odds are stacked against them. Caregivers are lost for words and work tirelessly to support their loved one. Families pull together and fall apart over a disease that provides no answers. Friends surround you with love and support during the darkest of days. And the doctors carry the weight of uncertainty with available treatment options and the harsh reality of the patients future.

Google offers a variety of products and services for individuals and businesses. Two of the core products we work with are 1) Google Analytics and 2) Google Search Console. Often times we are asked by clients, "how do I add a user to Google Analytics and/or Google Search Console?"

With online sales expected to grow exponentially by 2020, website marketing should be one of the more important pieces of your marketing plan and budget. According to Fitsmallbusiness.com, 9 percent of retail sales made in the United States was made online and that number is expected to grow by 12.4 percent by 2020. Statista.com reports that an April 2017 survey, 40 percent of those using the internet made online purchases several times per month. Of those, 20 percent said they bought products and services online on a weekly basis.

According to Wordstream, 2.3 million searches are completed on Google. If that’s not a good enough reason to use Google advertising benefits for your small business, then nothing will be. Setup properly, Google ads could be extremely effective in driving traffic to your website. Google has several tools to help set up your account, including Google keyword planner and Google Adwords Express.

How to Effectively Use Paid Advertising

Part of your advertising campaign is probably using free advertising through social media platforms such as Facebook, Pinterest and Instagram. However, you should also add these platforms’ paid advertising to your marketing plan. Using paid advertising Facebook places your ads on pages of people that are in certain demographics. Using paid advertising Instagram does the same thing.