You just redesigned your website 1, 2, 3 years ago… Do you know how healthy it still is? When was the last time you looked at every public-facing page? Do you know how much data is being transmitted just to load an individual page? A website that is not healthy is more than likely hurting your rankings and your companies bottom line.

“Content is King,” the first commandment of the marketing bible and the very foundation on which brands are built. Sure, it sounds simple enough, but we as consumers all know there is a vast difference between quality and poor content. Not all content is created equal and as technology has progressed, so has the number of channels and formats in which content can be created and disseminated.

Getting started with SEO begins with developing the topic clusters that you would like to focus on in your blog articles, social media posts, and other content you plan on producing for your audience.

Blogging remains a key factor for marketers and business owners to publish relevant content on the web for their target audience.  Using blog articles to increase SEO rankings and as educational pieces answer the biggest questions presented from your audience pays dividends in the long run.

Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.

As a shredding service provider, getting in front of your target audience online and generating leads is one of your biggest challenges. Utilizing Google Ads can quickly and effectively drive searchers looking for shredding services should be a high priority when allocating funds in your marketing budget.

We preach that your website should be your best sales-person. It's the only online channel that you completely control. But does your website generate sales qualified leads?

After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.

Here is a step by step guide to creating a post and uploading content to your WordPress blog.

1. Login to your WordPress site
2. On the left hand menu, go to Posts > Add New

This is where you can upload your content and schedule the post to be published.

In an unforeseen gesture by Google last week on June 2nd, Google SearchLiaison announced there would be a core algorithm update rolling out the next day.

Generating inbound leads in your local market for your shredding company is essential to business growth. Many shredding companies still bring in the majority of these leads from ShredNations. A handful of other shredding companies are transitioning to inbound marketing.