What is Email Marketing?

Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.

What Is Content Marketing?

Content marketing is a way to rise above the noise of traditional marketing. It focuses less on direct advertising and more on providing your audience with the valuable information they need to connect to your brand. So instead of bragging about your amazing discounts, you might strive to start a conversation with your audience about what types of discounts they love. When you focus on content digital marketing, you have a way to reach out to online searchers who will benefit for your product or service! Content marketing does more than just find a direct pathway to your audience though, it can also drive profits in ways you can't even imagine.

Inbound marketing should be a priority for your business. It is how you will draw customers to your site and attract prospects to discover your website. It involves creating helpful, relevant content that adds value and engages your blog and website visitors, leading to conversions. However, it’s more than just throwing up a few links and writing a few posts. You need to know the types of marketing strategies (inbound or otherwise) that make it work for you. This will get you started with an inbound definition and a little direction.

It's no secret that search engines are of paramount importance in the modern digital landscape. While the powers that be at Google are typically tight-lipped about annual queries, they admitted in 2016 to handling over 2 trillion searches per year, compared to just 1.2 trillion in 2012. Search engines are the first place we seek out information, and as such, whether we see content or not depends largely on how well it is optimized. Enter search engine optimization (SEO) — the chief means of getting the word out in an oversaturated digital market. It's possible for businesses of all sizes to reach desired audiences, but only with careful use of SEO. Read on to learn more about modern small business SEO — and how internet marketing services can pave the path to a more effective digital strategy.

There's no escaping it — today's consumers lead digital lives. The average person spends 5.9 hours of each day with digital media, representing a huge increase from just a few years ago. This reality may concern some, but it also presents a huge opportunity for small business leaders, who no longer need to compete with the large budget TV and radio campaigns of their corporate competitors. Today, a clever idea and effective execution are all it takes to go viral and capture the imagination of your target audience. Keep reading to learn more about the principles that underlie digital marketing for local business campaigns — and to discover how you can make the most of today's small business online marketing opportunities:

Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.

In my previous article, What Is Online Business Reputation Management And Why Does It Matter, I laid out the principals brand reputation management through your organization's online channels.

If you are growing your small business, you probably wear more than one hat. Bouncing between accounting, employee management, and day to day operations, can eat up every second of your day. But what about your business reputation? Are you managing your online reputation? Have you developed an reputation management strategy?

Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels.  Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday. 

Blogging is one of the great ways marketers implement the four stages of the inbound methodology. Attract, Convert, Close, and Delight. Creating unique content to attract visitors, convert into leads, transform leads into customers, and delight customers with content relevant to their business.