Search engine optimization (SEO) is an ever-changing field, and staying ahead of the latest trends and best practices is crucial for businesses that want to remain competitive. As we head into 2023, there are several key SEO tactics that businesses should be aware of in order to stay ahead of the game.

ChatGPT, also known as GPT-3, is a state-of-the-art language generation model that has the ability to understand and generate human-like text. Developed by OpenAI, it has the capability to understand and interpret context, making it a powerful tool for a variety of applications.

Google Analytics 4 (GA4) is here! It is the latest iteration of Google's analytics product and has been in beta for a while. Earlier this month, Google announced that new analytics accounts will now be created using GA4.  To prepare for this transition, review the changes mentioned below:

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

By making small tweaks to website content, on-page SEO can be used to improve the visibility and organic ranking of a website, drive more traffic and convert more leads.

Over the past decade, I’ve spoken with hundreds of business owners and decision-makers who do not trust marketing agencies. We explore the top five reasons why and address other major issues in the digital marketing world.

Top reasons why businesses do not trust agencies:
1. You don’t understand the cost structure

Online chat features can be a great way to connect with your website visitors. By using chat features, you can communicate with your visitors in real-time, and this can help to build better relationships with them.

Research is important in preparation for anything you do if you want to be successful.  It’s also the most important and first key layer in sales.  Before you do anything whether that is call, email, or breathe, you should always make sure you know whom you are calling or emailing. 

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

Search Engine Optimization, also known as SEO, is incredibly important for your shredding company's website to rank high on the Google search results.