Your website should be thought about as another salesperson who deals exclusively in the digital realm. This is often the first interaction that your future customers have with your company. If your site is mobile optimized, then you will have some thinking to do, but if your site is not optimized then you are in definite need of a new design or at least some updates.

As previously covered in our blog on email marketing’s vitality, email marketing isn’t going anywhere, and in fact, it can contribute to some serious ROI. However, in order to tap into email’s true potential, several best practices must be followed. This week’s blog will serve as a stepping stone to launching targeted, valuable content to your current subscribers.

Over the past decade, I’ve spoken with hundreds of business owners and decision-makers who do not trust marketing agencies. We explore the top five reasons why and address other major issues in the digital marketing world.

Top reasons why businesses do not trust agencies:
1. You don’t understand the cost structure

Online chat features can be a great way to connect with your website visitors. By using chat features, you can communicate with your visitors in real-time, and this can help to build better relationships with them.

Research is important in preparation for anything you do if you want to be successful.  It’s also the most important and first key layer in sales.  Before you do anything whether that is call, email, or breathe, you should always make sure you know whom you are calling or emailing. 

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

HubSpot's free marketing CRM gives users the ability to connect their calendar to unique meeting links for prospects to automatically schedule meetings.  This tool can be incredibly valuable to sales reps looking to book more meetings without being intrusive.

You just redesigned your website 1, 2, 3 years ago… Do you know how healthy it still is? When was the last time you looked at every public-facing page? Do you know how much data is being transmitted just to load an individual page? A website that is not healthy is more than likely hurting your rankings and your companies bottom line.

Sales are not by accident.

A successful sales team does not happen by accident. Instead, success comes from a constant evaluation of what is working or not working, documented in a sales playbook for the entire organization to benefit from, and weekly training is the foundation for sales success.  

“Content is King,” the first commandment of the marketing bible and the very foundation on which brands are built. Sure, it sounds simple enough, but we as consumers all know there is a vast difference between quality and poor content. Not all content is created equal and as technology has progressed, so has the number of channels and formats in which content can be created and disseminated.