It's no secret that search engines are of paramount importance in the modern digital landscape. While the powers that be at Google are typically tight-lipped about annual queries, they admitted in 2016 to handling over 2 trillion searches per year, compared to just 1.2 trillion in 2012. Search engines are the first place we seek out information, and as such, whether we see content or not depends largely on how well it is optimized. Enter search engine optimization (SEO) — the chief means of getting the word out in an oversaturated digital market. It's possible for businesses of all sizes to reach desired audiences, but only with careful use of SEO. Read on to learn more about modern small business SEO — and how internet marketing services can pave the path to a more effective digital strategy.

In my previous article, What Is Online Business Reputation Management And Why Does It Matter, I laid out the principals brand reputation management through your organization's online channels.

If you are growing your small business, you probably wear more than one hat. Bouncing between accounting, employee management, and day to day operations, can eat up every second of your day. But what about your business reputation? Are you managing your online reputation? Have you developed an reputation management strategy?

Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels.  Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday. 

Blogging is one of the great ways marketers implement the four stages of the inbound methodology. Attract, Convert, Close, and Delight. Creating unique content to attract visitors, convert into leads, transform leads into customers, and delight customers with content relevant to their business.

In most cases, the first place someone looks for an answer to a question or problem is on the internet. Society's need for instant gratification dictates that it has to have an answer right now. Not in five minutes, not in five seconds. Right now. Building a website for your business answers society's need for instant gratification. Those who are looking for a product you offer will visit your web page. Those looking for a solution will visit your blog – and eventually, your web page.

Basic Overview of SEO

You have just launched a new website and want to drive traffic to your landing pages with your service offerings.  But what if you are new to the SEO world?  Start out my learning "What SEO is and Why it Matters."

Learning SEO basics and how it works, is fundamentally the first step of practicing the best SEO techniques. Developing a search engine optimization strategy will help you pace and properly track the success, or failures, of your campaigns.

In a Google algorithm update, the search company will be changing the algorithm so that it indexes mobile-friendly sites first. This means that when you build a new site, it should be responsive and the responsive templates should have mobile first index SEO incorporated in it. When people use their phones to search, they may search differently than how they would search on a desktop or laptop. This might include the words “near me” and other location identifiers in search strings.