Social media is a critical tool for modern marketing. The majority of today's companies hold a clear presence on at least one digital platform, be it Facebook, Instagram, YouTube, or even Pinterest. Internet users are increasingly unwilling to seek out products or services from businesses not represented on social media.

What is Email Marketing?

Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.

What Is Content Marketing?

Content marketing is a way to rise above the noise of traditional marketing. It focuses less on direct advertising and more on providing your audience with the valuable information they need to connect to your brand. So instead of bragging about your amazing discounts, you might strive to start a conversation with your audience about what types of discounts they love. When you focus on content digital marketing, you have a way to reach out to online searchers who will benefit for your product or service! Content marketing does more than just find a direct pathway to your audience though, it can also drive profits in ways you can't even imagine.

Inbound marketing should be a priority for your business. It is how you will draw customers to your site and attract prospects to discover your website. It involves creating helpful, relevant content that adds value and engages your blog and website visitors, leading to conversions. However, it’s more than just throwing up a few links and writing a few posts. You need to know the types of marketing strategies (inbound or otherwise) that make it work for you. This will get you started with an inbound definition and a little direction.

There's no escaping it — today's consumers lead digital lives. The average person spends 5.9 hours of each day with digital media, representing a huge increase from just a few years ago. This reality may concern some, but it also presents a huge opportunity for small business leaders, who no longer need to compete with the large budget TV and radio campaigns of their corporate competitors. Today, a clever idea and effective execution are all it takes to go viral and capture the imagination of your target audience. Keep reading to learn more about the principles that underlie digital marketing for local business campaigns — and to discover how you can make the most of today's small business online marketing opportunities:

Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.

Being an entrepreneur is exhilarating and exhausting and both emotions can be experienced within hours or even minutes apart. Typically, I experience these emotions upon closing a new deal and/or walking out of the "breakup" meeting with one of our biggest clients. Both scenarios are unavoidable and every entrepreneur should plan accordingly. Briefly, I would like to share with you why I spend an equal amount of time analyzing and forecasting the loss of a client as I do the close of new business.

In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask: