Google Local Services: How To Dispute A Lead

What is Google Local Services?

Google Local Services is an ad platform that allows the user to dispute lead charges on a case-by-case basis. For example, if the service provider received a lead that ended up being a telemarketing call, political ad, or robocall, they would then be able to dispute the lead and are refunded directly by Google. However, the budget efficiency does not end there. If the service provider receiving the lead cannot service the request for any reason, they can then dispute that lead charge and receive a refund. If the lead is out of the market, requesting a service that is not provided, or even just plain unpleasant, the service provider has the power to dispute the lead and receive a full refund on the lead charge.

At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as “Google Local Service Ads”, a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google’s unique approach to the sales pipeline did just that.

No matter the message or audience, email subject lines are one of the essential components of creating an engaging email. Other than the sender, the subject line immediately influences whether or not your audience will open or delete the message.

Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok’s most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

As previously covered in our blog on email marketing’s vitality, email marketing isn’t going anywhere, and in fact, it can contribute to some serious ROI. However, in order to tap into email’s true potential, several best practices must be followed. This week’s blog will serve as a stepping stone to launching targeted, valuable content to your current subscribers.

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

“Content is King,” the first commandment of the marketing bible and the very foundation on which brands are built. Sure, it sounds simple enough, but we as consumers all know there is a vast difference between quality and poor content. Not all content is created equal and as technology has progressed, so has the number of channels and formats in which content can be created and disseminated.

From pouring your Kelloggs in the morning to lacing up your Nikes for a run to driving your Toyota while listening to your favorite Pandora station, brands are ever-present in our life. Seriously, try and think of one product that you use on a daily basis that isn’t specifically branded. 

Email marketing has tons of benefits if done properly. It generates leads for your business if the email is something that will keep a consumer’s attention. A successful email marketing campaign will have consumers looking forward to the next email. A great email marketing campaign caters to the demographics of your consumers, including age, sex, and location. The best email marketing services for the shredding industry will garner more customers quickly, especially when those emails educate the consumer and touch on a problem the business may have.