Getting started with SEO begins with developing the topic clusters that you would like to focus on in your blog articles, social media posts, and other content you plan on producing for your audience.

For the last three years, I’ve been at The Citadel majoring in business administration where I choose a pathway in business development.  Choosing this pathway was very beneficial and put me at an advantage with knowing negotiation skills and learning a multitude of sales tactics throughout college.  

From pouring your Kelloggs in the morning to lacing up your Nikes for a run to driving your Toyota while listening to your favorite Pandora station, brands are ever-present in our life. Seriously, try and think of one product that you use on a daily basis that isn’t specifically branded. 

Today, it was my honor to speak at Salisbury Academy about Veterans Day and one of their core values - gratitude. From PreK through 8th grade, their minds were engaged and sought to understand the complexity of how our freedoms came to be. 

Blogging remains a key factor for marketers and business owners to publish relevant content on the web for their target audience.  Using blog articles to increase SEO rankings and as educational pieces answer the biggest questions presented from your audience pays dividends in the long run.

Search Engine Optimization, also known as SEO, is incredibly important for your shredding company's website to rank high on the Google search results.

For as long as I can remember, I’ve been asked, “Can you please explain what it is you are doing? How long does it take? What tools do you need?” and my personal favorite, “How much does it cost?” 

It goes without saying as a business owner, partner, or manager you are consistently looking for different avenues to increase revenue, improve customer service, find talented employees, and the list continues to grow. We also depend on professional services we outsource to have “our back”.

Now, this doesn’t mean auto-pilot or what’s in your best interest, it simply means they are completing tasks that you either do not have the skill, time, and/or resources to complete.

Making the investment into paid advertising through Google Ads is a big, but important step in your inbound marketing strategy.  But how many leads are being generated from your ads?

Do you want to ask your customers for Google Reviews but not sure where to start?

Don’t worry, asking is easier than you think!