Being an entrepreneur is exhilarating and exhausting and both emotions can be experienced within hours or even minutes apart. Typically, I experience these emotions upon closing a new deal and/or walking out of the "breakup" meeting with one of our biggest clients. Both scenarios are unavoidable and every entrepreneur should plan accordingly. Briefly, I would like to share with you why I spend an equal amount of time analyzing and forecasting the loss of a client as I do the close of new business.

In most cases, the first place someone looks for an answer to a question or problem is on the internet. Society's need for instant gratification dictates that it has to have an answer right now. Not in five minutes, not in five seconds. Right now. Building a website for your business answers society's need for instant gratification. Those who are looking for a product you offer will visit your web page. Those looking for a solution will visit your blog – and eventually, your web page.

In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask:

Basic Overview of SEO

You have just launched a new website and want to drive traffic to your landing pages with your service offerings.  But what if you are new to the SEO world?  Start out my learning "What SEO is and Why it Matters."

Learning SEO basics and how it works, is fundamentally the first step of practicing the best SEO techniques. Developing a search engine optimization strategy will help you pace and properly track the success, or failures, of your campaigns.

In a Google algorithm update, the search company will be changing the algorithm so that it indexes mobile-friendly sites first. This means that when you build a new site, it should be responsive and the responsive templates should have mobile first index SEO incorporated in it. When people use their phones to search, they may search differently than how they would search on a desktop or laptop. This might include the words “near me” and other location identifiers in search strings.