Creating a website can be a daunting task. There are so many things to consider, like how you want it to look and what features it should have. But the most important thing you need to consider before designing your site is why you're creating one in the first place. What do you want people who visit your site to do there?

Introduction

When you’re running a small business, you have to do everything you can to make sure that it’s as secure as possible.

Websites all over the internet are constantly updating and slimming down in order to look the best to the all-seeing Google search algorithm. While a lot of the problems that arise can be easily resolved some are an absolute nightmare to resolve. It does not matter what content management system or template (custom, free, or purchased) you will run into the dreaded removal of unused code.

Your website should be thought about as another salesperson who deals exclusively in the digital realm. This is often the first interaction that your future customers have with your company. If your site is mobile optimized, then you will have some thinking to do, but if your site is not optimized then you are in definite need of a new design or at least some updates.

You just redesigned your website 1, 2, 3 years ago… Do you know how healthy it still is? When was the last time you looked at every public-facing page? Do you know how much data is being transmitted just to load an individual page? A website that is not healthy is more than likely hurting your rankings and your companies bottom line.