Being an entrepreneur is exhilarating and exhausting and both emotions can be experienced within hours or even minutes apart. Typically, I experience these emotions upon closing a new deal and/or walking out of the "breakup" meeting with one of our biggest clients. Both scenarios are unavoidable and every entrepreneur should plan accordingly. Briefly, I would like to share with you why I spend an equal amount of time analyzing and forecasting the loss of a client as I do the close of new business.
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In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask: