Introduction

When you’re running a small business, you have to do everything you can to make sure that it’s as secure as possible.

No matter the message or audience, email subject lines are one of the essential components of creating an engaging email. Other than the sender, the subject line immediately influences whether or not your audience will open or delete the message.

Google Analytics 4 (GA4) is here! It is the latest iteration of Google's analytics product and has been in beta for a while. Earlier this month, Google announced that new analytics accounts will now be created using GA4.  To prepare for this transition, review the changes mentioned below:

Search engine optimization is the stepping stone to reaching your target audience. How search engines grade your content revolves primarily around the user experience. Simply creating a website will not get the job done today when curating content for your consumers. It truly is a race to who can optimize their content and have a further reach in the search engine. While there are many things that can be overlooked, I have two issues for you today that can improve your search engine ranking if you catch them quickly enough.

Websites all over the internet are constantly updating and slimming down in order to look the best to the all-seeing Google search algorithm. While a lot of the problems that arise can be easily resolved some are an absolute nightmare to resolve. It does not matter what content management system or template (custom, free, or purchased) you will run into the dreaded removal of unused code.

Introduction

Memorial Day is a holiday unlike any other: it's a celebration of freedom, but it's also a time that we can all take to reflect on the sacrifices our service members and veterans make in defense of our liberty. Unfortunately, the day has become more known as the unofficial start of summer than a time to remember those who have given their lives for us. We've compiled some statistics about Memorial Day and the military to give you a better sense of what this solemn day should be about:

Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok’s most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

By making small tweaks to website content, on-page SEO can be used to improve the visibility and organic ranking of a website, drive more traffic and convert more leads.