You have just launched a new website and want to drive traffic to your landing pages with your service offerings.  But what if you are new to the SEO world?  Start out my learning "What SEO is and Why it Matters."

Learning SEO basics and how it works, is fundamentally the first step of practicing the best SEO techniques. Developing a search engine optimization strategy will help you pace and properly track the success, or failures, of your campaigns.

In a Google algorithm update, the search company will be changing the algorithm so that it indexes mobile-friendly sites first. This means that when you build a new site, it should be responsive and the responsive templates should have mobile first index SEO incorporated in it. When people use their phones to search, they may search differently than how they would search on a desktop or laptop. This might include the words “near me” and other location identifiers in search strings.