Google Local Services: How To Dispute A Lead

What is Google Local Services?

Google Local Services is an ad platform that allows the user to dispute lead charges on a case-by-case basis. For example, if the service provider received a lead that ended up being a telemarketing call, political ad, or robocall, they would then be able to dispute the lead and are refunded directly by Google. However, the budget efficiency does not end there. If the service provider receiving the lead cannot service the request for any reason, they can then dispute that lead charge and receive a refund. If the lead is out of the market, requesting a service that is not provided, or even just plain unpleasant, the service provider has the power to dispute the lead and receive a full refund on the lead charge.

At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as “Google Local Service Ads”, a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google’s unique approach to the sales pipeline did just that.

Google Analytics 4 (GA4) is here! It is the latest iteration of Google's analytics product and has been in beta for a while. Earlier this month, Google announced that new analytics accounts will now be created using GA4.  To prepare for this transition, review the changes mentioned below:

Most small to medium sized companies often overlook the email signatures used by their employees. We are often told that they never thought about it and they never knew it could be used as another tool for sales - more on this later. But, before we get started, you may want to familiarize yourself with the email service provider your company utilizes (G Suite or Outlook) and how to edit the signature (instructions for G Suite or Outlook). Now, let's get started. 

Google My Business is a free service offered by Google for business owners to list their organization on Google Maps. Business listings are associated with Google accounts and require a primary owner.

Google offers a variety of products and services for individuals and businesses. Two of the core products we work with are 1) Google Analytics and 2) Google Search Console. Often times we are asked by clients, "how do I add a user to Google Analytics and/or Google Search Console?"