The Impact of AI on Content Writing: How ChatGPT and Other Technologies are Changing the Game for Writers

The Impact of AI on Content Writing: How ChatGPT and Other Technologies are Changing the Game for Writers

Artificial intelligence (AI) is revolutionizing the way businesses approach content creation. One of the most significant AI developments in recent years is the advent of advanced language generation models like ChatGPT, which can create human-like text. In this article, we will explore how AI technology, like ChatGPT, is affecting content writers' jobs and what the future looks like for writers and companies that provide journalism.

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Leveraging AI and HubSpot: How to Enhance Marketing Campaigns

Leveraging AI and HubSpot: How to Enhance Marketing Campaigns

Introduction: Artificial intelligence (AI) has the potential to transform marketing campaigns, from automating repetitive tasks to providing insights and creating personalized content. In this article, we will explore how companies using HubSpot can leverage AI, specifically ChatGPT and other AI technologies, to enhance their marketing campaigns.

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AI Technologies for Marketers: How to Boost Productivity and Save Time with Specific AI Companies

AI Technologies for Marketers: How to Boost Productivity and Save Time with Specific AI Companies

Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. With AI technologies, marketers can automate repetitive tasks, gain insights from customer data, and create personalized and engaging content. In this article, we will explore different AI technologies and specific AI companies that can be used by marketers to increase their productivity and save time.

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ChatGPT And Its Impact On SEO: How Marketers Can Use It To Their Advantage

ChatGPT And Its Impact On SEO: How Marketers Can Use It To Their Advantage

ChatGPT, also known as GPT-3, is a state-of-the-art language generation model developed by OpenAI. As previously discussed in our previous articles "ChatGPT and its Impact on Marketing" and "What is ChatGPT and Who Created It?", ChatGPT has the ability to understand and generate human-like text, making it a powerful tool for a variety of applications. In this article, we will discuss how ChatGPT can impact SEO and how marketers can leverage its capabilities to improve their SEO efforts.

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Unlocking the Power of Backlinks: Boosting Your SEO and Driving Traffic with Incoming Links

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. These links serve as a vote of confidence for search engines, indicating that other websites consider your content to be valuable and relevant. As a result, backlinks are one of the most important factors in determining the search engine rankings of a website.

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7 Steps to Creating a Comprehensive SEO Strategy for Your Business

7 Steps to Creating a Comprehensive SEO Strategy for Your Business

Search engine optimization (SEO) is a crucial component of any digital marketing strategy. It helps businesses reach their target audience, increase website traffic, and ultimately drive more sales. But with so many factors to consider, it can be difficult to know where to start. In this blog post, we'll walk you through the steps to creating a comprehensive SEO strategy for your business.

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ChatGPT And It's Potential Impact on Marketing

ChatGPT And It's Potential Impact on Marketing

ChatGPT is a powerful language generation model that has the potential to revolutionize the way businesses approach marketing. By leveraging the capabilities of this model, companies can create highly personalized and engaging content for their target audience.

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What is ChatGPT and Who Created it?

What is ChatGPT and Who Created it?

ChatGPT, also known as GPT-3, is a state-of-the-art language generation model that has the ability to understand and generate human-like text. Developed by OpenAI, it has the capability to understand and interpret context, making it a powerful tool for a variety of applications.

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How To Dispute A Google Local Service Lead

Google Local Services: How To Dispute A Lead

Google Local Services: How To Dispute A Lead

What is Google Local Services?

Google Local Services is an ad platform that allows the user to dispute lead charges on a case-by-case basis. For example, if the service provider received a lead that ended up being a telemarketing call, political ad, or robocall, they would then be able to dispute the lead and are refunded directly by Google. However, the budget efficiency does not end there. If the service provider receiving the lead cannot service the request for any reason, they can then dispute that lead charge and receive a refund. If the lead is out of the market, requesting a service that is not provided, or even just plain unpleasant, the service provider has the power to dispute the lead and receive a full refund on the lead charge.

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Google Analytics 4: What Is It?

Google Analytics 4: What Is It?

Google Analytics has been around for a long time. It's been with us through thick and thin, from the rise of mobile devices to the dominance of smartphones. And now, it's finally getting an upgrade.

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Important website parts

The most important part of your website

Creating a website can be a daunting task. There are so many things to consider, like how you want it to look and what features it should have. But the most important thing you need to consider before designing your site is why you're creating one in the first place. What do you want people who visit your site to do there?

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Google Local Service Ads

How To Create Google Local Services Ads

At the end of 2020, Google rolled out a new nationwide ad platform for service providers in select industries. This ad platform would come to be known as “Google Local Service Ads”, a program designed to put the power back in the hands of the advertiser and cut wasted ad spending by 100%. At first glance, it seems crazy for any program to guarantee that every penny of your budget is positively spent; however, Google’s unique approach to the sales pipeline did just that.

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happy customer

What's the cost of customer service?

The cost of customer service is often overlooked. After all, it's not as visible as marketing or sales. But poor customer service can be extremely costly for businesses in multiple ways, from lost sales to damaged company reputation.

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Email Subjects

5 Tips For Writing Engaging Email Subject Lines

No matter the message or audience, email subject lines are one of the essential components of creating an engaging email. Other than the sender, the subject line immediately influences whether or not your audience will open or delete the message.

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2 Simple Steps to Improve Your SEO Content

Take These 2 Simple Steps to Improve Your SEO Content

Search engine optimization is the stepping stone to reaching your target audience. How search engines grade your content revolves primarily around the user experience. Simply creating a website will not get the job done today when curating content for your consumers. It truly is a race to who can optimize their content and have a further reach in the search engine. While there are many things that can be overlooked, I have two issues for you today that can improve your search engine ranking if you catch them quickly enough.

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Website Maintenance

The time-killing problems of most websites.

Websites all over the internet are constantly updating and slimming down in order to look the best to the all-seeing Google search algorithm. While a lot of the problems that arise can be easily resolved some are an absolute nightmare to resolve. It does not matter what content management system or template (custom, free, or purchased) you will run into the dreaded removal of unused code.

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uncle sam

Memorial Day is more than a party

Introduction

Memorial Day is a holiday unlike any other: it's a celebration of freedom, but it's also a time that we can all take to reflect on the sacrifices our service members and veterans make in defense of our liberty. Unfortunately, the day has become more known as the unofficial start of summer than a time to remember those who have given their lives for us. We've compiled some statistics about Memorial Day and the military to give you a better sense of what this solemn day should be about:

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Short Form Videos For Marketing

Short Form Video as a Long Term Strategy?

Short Form Video as a Long Term Strategy?

With the meteoric rise of platforms like Tik Tok, many content creators and the platforms they create upon are adopting short-form video as a new strategy to drive engagement. Take a look at some of Tik Tok’s most significant competitors; Meta has rolled out Reels on their platform Instagram, and Youtube debuted Youtube Shorts; even Google and LinkedIn are getting into the mix with their own takes on short-form video content. In this blog, we will examine some key performance indicators associated with this new short-form strategy and seek to understand the drivers behind so many brands adopting this strategy so quickly.

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2 Simple Ways To Optimize Your Google Ads Campaigns

2 Simple Ways To Optimize Your Google Ads Campaigns

Google Ads can be a great way to reach new customers and grow your business. However, if your campaigns are not optimized correctly, you may not be getting the most out of your investment. In this article, we will discuss three ways to optimize your Google Ads campaigns for better results.

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Website Redesign

New website design - where to start.

Your website should be thought about as another salesperson who deals exclusively in the digital realm. This is often the first interaction that your future customers have with your company. If your site is mobile optimized, then you will have some thinking to do, but if your site is not optimized then you are in definite need of a new design or at least some updates.

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5 Keys to a Successful Email Campaign

5 Keys to a Successful Email Campaign

As previously covered in our blog on email marketing’s vitality, email marketing isn’t going anywhere, and in fact, it can contribute to some serious ROI. However, in order to tap into email’s true potential, several best practices must be followed. This week’s blog will serve as a stepping stone to launching targeted, valuable content to your current subscribers.

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Why you might think marketing agencies suck!

Why you might think marketing agencies suck!

Over the past decade, I’ve spoken with hundreds of business owners and decision-makers who do not trust marketing agencies. We explore the top five reasons why and address other major issues in the digital marketing world.

Top reasons why businesses do not trust agencies:
1. You don’t understand the cost structure

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Researching Prospects And How It Can Lead To Success In Sales

Researching Prospects And How It Can Lead To Success In Sales

Research is important in preparation for anything you do if you want to be successful.  It’s also the most important and first key layer in sales.  Before you do anything whether that is call, email, or breathe, you should always make sure you know whom you are calling or emailing. 

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Did Email Marketing Die?

Did Email Marketing Die?

        Today in 2022, attention has become a prime time commodity. With the rapid advancement of technology over the last decade, information has become free-flowing (overflowing for some), and screen time has increased exponentially. While this has certainly made it easier for marketers to increase their penetration into their customers' daily lives, it has also significantly ramped up the competition for said attention. From banner ads to chatbots and marketing automation, customers are in a constant state of migration from one sales funnel to the next, often without even realizing it.

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Website Health

Website Health: How Is Your Overall Website's Health?

You just redesigned your website 1, 2, 3 years ago… Do you know how healthy it still is? When was the last time you looked at every public-facing page? Do you know how much data is being transmitted just to load an individual page? A website that is not healthy is more than likely hurting your rankings and your companies bottom line.

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surprised sales professional

Defining a Sales Process

Sales are not by accident.

A successful sales team does not happen by accident. Instead, success comes from a constant evaluation of what is working or not working, documented in a sales playbook for the entire organization to benefit from, and weekly training is the foundation for sales success.  

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Content Creation

Marketing 101: Content Creation

“Content is King,” the first commandment of the marketing bible and the very foundation on which brands are built. Sure, it sounds simple enough, but we as consumers all know there is a vast difference between quality and poor content. Not all content is created equal and as technology has progressed, so has the number of channels and formats in which content can be created and disseminated.

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Let's make some sales calls.

Prospecting As A New Sales Rep: A Salesman's Journey

For the last three years, I’ve been at The Citadel majoring in business administration where I choose a pathway in business development.  Choosing this pathway was very beneficial and put me at an advantage with knowing negotiation skills and learning a multitude of sales tactics throughout college.  

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Marketing 101 Brand Building

Marketing 101: Brand Awareness

From pouring your Kelloggs in the morning to lacing up your Nikes for a run to driving your Toyota while listening to your favorite Pandora station, brands are ever-present in our life. Seriously, try and think of one product that you use on a daily basis that isn’t specifically branded. 

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Uncle sam

Honored to be a Veteran

Today, it was my honor to speak at Salisbury Academy about Veterans Day and one of their core values - gratitude. From PreK through 8th grade, their minds were engaged and sought to understand the complexity of how our freedoms came to be. 

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How To Structure A Blog Post For High Performing SEO

How To Structure A Blog Post For High Performing SEO

Blogging remains a key factor for marketers and business owners to publish relevant content on the web for their target audience.  Using blog articles to increase SEO rankings and as educational pieces answer the biggest questions presented from your audience pays dividends in the long run.

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video describing the biggest f@#! up

My BIGGEST F#@! Up of 2020

It goes without saying as a business owner, partner, or manager you are consistently looking for different avenues to increase revenue, improve customer service, find talented employees, and the list continues to grow. We also depend on professional services we outsource to have “our back”.

Now, this doesn’t mean auto-pilot or what’s in your best interest, it simply means they are completing tasks that you either do not have the skill, time, and/or resources to complete.

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Measuring Digital Marketing ROI

In the past, when newspaper ads, mailers, magazine ads, massive billboards, and other traditional marketing mediums were the only channels to advertise. Measuring the marketing return on investment (ROI) was difficult and typically created tensions between the sales and marketing departments because each believed they should receive recognition for the increase in revenue.

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know your perfect customer and develop a buyer persona

Build a Buyer Persona in less than 5 minutes

Most business owners, sales managers, and sales professionals strongly believe they have a firm grasp on their ideal buyer. In most cases, they are correct. But, this knowledge was obtained over years, if not decades of experience working in the industry, market, selling to prospects, managing customer accounts, and held in their brain. Now, we both know that everyone in your company does not have all this information at their disposal. This is why developing a buyer persona is extremely important to the overall success of your sales and marketing.

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four campaigns to increase your lead generation

4 Digital Marketing Campaigns You Must Implement

A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. [Study.com, Danielle Reed] A variety of marketing channels can be used simultaneously to reach the goals of an organization. Each channel also has different assets that should be associated with the campaign. For our purposes we will only focus on four types of campaigns which our company develops to increase engagement, results in more conversions, website traffic, and revenue.

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paid advertising has an average roi of 200 percent

Digital Marketing 101

Plenty of information can be found about digital marketing and its return on investment (ROI); and there is not a solution that is one size fits all. A lot of variables must be considered such as the type of campaign (brand awareness, referral, lead nurturing, etc.) , duration (one week, one month, one year, etc.), the marketing channel(s) (social, email, paid ads, etc.), and key performance indicators (KPI's) to truly understand if your digital strategy is paying dividends.

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small business strategy

Post COVID-19: Preparing for the shift in Sales & Marketing

Over the past few weeks, I have thought deeply about the direction of our company as the managing partner and, more specifically, my role as our only sales professional. Over the last seven years, it’s been a lot of fun, a grind, frustrating, and rewarding. But, I believe we are headed into uncharted waters over the next 12 – 18 months due to the COVID-19 pandemic.

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How Businesses Can Turn To Digital Marketing To Survive COVID-19

During the midst of one of the largest pandemic in United States history, businesses are having a tough time continuing business as usual. Organizations are turning towards a "work from home" policy for their employees, but communication is still essential for businesses and individuals to survive.

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hubspot platinum partner

Create a Personal Meeting Link in HubSpot

One sales tactic that is often overlooked by sales professionals is creating a personal meeting link in their email signature. This particular feature is extremely useful due to the flexibility, integration capabilities, automation, and allowing the prospect to choose when it's a good time to meet. Let's get started with creating your first personal meeting link in HubSpot and you can read a more detailed blog on HubSpot's Knowledge Base. 

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email on the go

Email Signature Do's and Don'ts

Most small to medium sized companies often overlook the email signatures used by their employees. We are often told that they never thought about it and they never knew it could be used as another tool for sales - more on this later. But, before we get started, you may want to familiarize yourself with the email service provider your company utilizes (G Suite or Outlook) and how to edit the signature (instructions for G Suite or Outlook). Now, let's get started. 

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Step 1 to add new admin of LinkedIn company page

How to Add New Admin to LinkedIn Company Page

As a small to medium sized business, you more than likely created your own LinkedIn company page and are the sole user of the page. After hiring a social media manager or agency to manage your company page, you'll need to add the new hire as an admin to allow them to post on your behalf.

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Cancer Awareness

Local Veteran and Business Owner Gives Back to the Community

In the last six years, I have become all too familiar with the toll cancer inflicts on the patient, caregivers, family, friends, and the treating doctors. The patient faces the most difficult fight of their life and often times the odds are stacked against them. Caregivers are lost for words and work tirelessly to support their loved one. Families pull together and fall apart over a disease that provides no answers. Friends surround you with love and support during the darkest of days. And the doctors carry the weight of uncertainty with available treatment options and the harsh reality of the patients future.

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How to Create a Blog Post in WordPress

How to Create a Blog Post in WordPress

After you have created the layout for your blog and tested the structure, it's time to post your first blog. Knowing how to post on WordPress blog is the first step. Second is uploading, linking, and setting tags.

Here is a step by step guide to creating a post and uploading content to your WordPress blog.

  1. Login to your WordPress site
  2. On the left hand menu, go to Posts > Add New

This is where you can upload your content and schedule the post to be published.

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Portrait of a man hiding his face behind a question mark against a white background

Adding Users to Google Services

Google offers a variety of products and services for individuals and businesses. Two of the core products we work with are 1) Google Analytics and 2) Google Search Console. Often times we are asked by clients, "how do I add a user to Google Analytics and/or Google Search Console?"

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Arts Cube Email Marketing

Email Marketing Services for Paper Shredding Business

Email marketing has tons of benefits if done properly. It generates leads for your business if the email is something that will keep a consumer’s attention. A successful email marketing campaign will have consumers looking forward to the next email. A great email marketing campaign caters to the demographics of your consumers, including age, sex, and location. The best email marketing services for the shredding industry will garner more customers quickly, especially when those emails educate the consumer and touch on a problem the business may have.

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Total Conversions vs Hour of Day

Best Hours for Google Ads in the Pest Control Industry

Advertising on Google Search with Google Ads for a pest control company is a challenging endeavor. Selecting the right keywords at the right hour of the day makes the difference for a limited budget, and, converting the right visitors at the right time.

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Screen Shot 2019-05-11 at 12.10.44 AM

How to Setup HubSpot Profile

Congratulations on your investment into you inbound marketing with your new HubSpot portal!

Your new HubSpot portal is a powerful marketing automation tool that you can custom to fit your brand's inbound marketing strategies.

During the initial stages of your new client onboarding, your HubSpot certified partner will be completing the technical setup phase and HubSpot CRM setup. Connecting 3rd party integrations, uploading logos, configuring your domains and inviting users from your organization are all tasks for your rep to complete.

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Arts Cube Effective Marketing

5 Simple Steps to Make Marketing Easier

Online sales are constantly increasing, making website marketing one of the most important parts of your marketing plan.Creating a buyer persona helps you determine your marketing audience and where you should market your product. Inbound marketing is how you entice customers to your site and to hopefully convert a click to a sale. This means that the content on your site must be relevant and helpful to the person you just attracted to your site. A marketing agency does just this: creates marketing strategies tailored to your product and the person you want to attract.

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Screen Shot 2019-05-01 at 10.47.56 AM

How to Add New User to Facebook Company Page

Your inbound agency just closed a new deal and as an account manager, you will be managing and publishing old and new content on the new clients Facebook page. Connecting your social media channels in HubSpot is part of the technical setup standards.

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3 Simple Steps to Increase Visibility in Local Market

3 Simple Steps to Increase Visibility in Your Local Market

Have you been caught off guard after finding out your website doesn't show up in your local market when you search for your services? We know a lot of business owners that aren't even sure if their website appears in Google Search results for their local market.

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Lead Generation for Shredding Companies

Shredding Companies Are Transitioning to Inbound Marketing

Inbound marketing is a good way to drive traffic to your document shredding business. The concept is easy, but it must be done well for it to work properly. Inbound marketing means that your customers come to you instead of you chasing them down. The basics are to know your audience—which is nearly anyone since everyone must shred sensitive documents at some point. However, some may only shred sensitive documents around tax time and others may need your services throughout the year. Businesses may need your services on a weekly or monthly basis.

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Arts Cube Inbound marketing shredding

Inbound Marketing for Shredding Companies

Inbound marketing is a way for your customers to come to you rather than your having to chase them down. It starts with having all of your ducks in a row online: social media, online content, branding, and communication. Common answers to search queries should be in displayed upfront and more complicated information should be easy to find. Shredding companies may not be glamorous but they are ubiquitous. Almost everyone will need to shred their sensitive documents at some point. Inbound marketing directs people to your company, so they have no choice but to find out more about you.

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Arts Cube Website marketing

Why Marketing Your Website Is Your Best Asset

With online sales expected to grow exponentially by 2020, website marketing should be one of the more important pieces of your marketing plan and budget. According to Fitsmallbusiness.com, 9 percent of retail sales made in the United States was made online and that number is expected to grow by 12.4 percent by 2020. Statista.com reports that an April 2017 survey, 40 percent of those using the internet made online purchases several times per month. Of those, 20 percent said they bought products and services online on a weekly basis.

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Art's Cube Google Ads

Why Google Advertising Benefits Your Small Business

According to Wordstream, 2.3 million searches are completed on Google. If that’s not a good enough reason to use Google advertising benefits for your small business, then nothing will be. Setup properly, Google ads could be extremely effective in driving traffic to your website. Google has several tools to help set up your account, including Google keyword planner and Google Adwords Express.

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Art's Cube Paid Advertising

How to Effectively Use Paid Advertising

How to Effectively Use Paid Advertising

Part of your advertising campaign is probably using free advertising through social media platforms such as Facebook, Pinterest and Instagram. However, you should also add these platforms’ paid advertising to your marketing plan. Using paid advertising Facebook places your ads on pages of people that are in certain demographics. Using paid advertising Instagram does the same thing.

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Arts Cube Social Media Advertising

Best Social Media Marketing Tips for Small Business

Social media is a critical tool for modern marketing. The majority of today's companies hold a clear presence on at least one digital platform, be it Facebook, Instagram, YouTube, or even Pinterest. Internet users are increasingly unwilling to seek out products or services from businesses not represented on social media.

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Arts Cube blog Email Marketing

What is Email Marketing? Digital Marketing Definitions

What is Email Marketing?

Email marketing is about your customer. Not you, not your business, not your product. Done correctly, email marketing is not spam and an email marketing agency could generate tons of leads and converted leads for your business. A good marketing campaign provides valuable and relevant information to help your customers make a decision to purchase goods or services – hopefully from you.

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Arts Cube Blog Content Marketing

What Is Content Marketing? Digital Marketing Definitions

What Is Content Marketing?

Content marketing is a way to rise above the noise of traditional marketing. It focuses less on direct advertising and more on providing your audience with the valuable information they need to connect to your brand. So instead of bragging about your amazing discounts, you might strive to start a conversation with your audience about what types of discounts they love. When you focus on content digital marketing, you have a way to reach out to online searchers who will benefit for your product or service! Content marketing does more than just find a direct pathway to your audience though, it can also drive profits in ways you can't even imagine.

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Uncovered Strategies Behind Inbound Marketing

Inbound marketing should be a priority for your business. It is how you will draw customers to your site and attract prospects to discover your website. It involves creating helpful, relevant content that adds value and engages your blog and website visitors, leading to conversions. However, it’s more than just throwing up a few links and writing a few posts. You need to know the types of marketing strategies (inbound or otherwise) that make it work for you. This will get you started with an inbound definition and a little direction.

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arts-cube-blog-small-business-seo-1

Small Business SEO Made Easy: Digital Marketing 101

It's no secret that search engines are of paramount importance in the modern digital landscape. While the powers that be at Google are typically tight-lipped about annual queries, they admitted in 2016 to handling over 2 trillion searches per year, compared to just 1.2 trillion in 2012. Search engines are the first place we seek out information, and as such, whether we see content or not depends largely on how well it is optimized. Enter search engine optimization (SEO) — the chief means of getting the word out in an oversaturated digital market. It's possible for businesses of all sizes to reach desired audiences, but only with careful use of SEO. Read on to learn more about modern small business SEO — and how internet marketing services can pave the path to a more effective digital strategy.

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arts-cube-blog-small-business-digital-marketing-1

Small Business Marketing Going Digital

There's no escaping it — today's consumers lead digital lives. The average person spends 5.9 hours of each day with digital media, representing a huge increase from just a few years ago. This reality may concern some, but it also presents a huge opportunity for small business leaders, who no longer need to compete with the large budget TV and radio campaigns of their corporate competitors. Today, a clever idea and effective execution are all it takes to go viral and capture the imagination of your target audience. Keep reading to learn more about the principles that underlie digital marketing for local business campaigns — and to discover how you can make the most of today's small business online marketing opportunities:

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Small Business Marketing 101

Navigating a small business can be tricky. There are internal and external elements that play a role in the company’s infrastructure, performance, and brand identity. Getting a small business to the point where they can be sustainable is key. That means understanding the challenges they face and having a plan in place to overcome them. In any business, there are certain obstacles that hinder growth. Before you get to that point, it’s important to determine what you want to accomplish, where you want the business to go, who will be a part of that strategy, are you equipped with the right tools, do you have a timeline in place? What are your costs? Taking the time to define your goals to have a clear path will help you determine whether you succeed or fail.

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brand-reputation-management

What is Online Business Reputation Management and Why Does It Matter?

If you are growing your small business, you probably wear more than one hat. Bouncing between accounting, employee management, and day to day operations, can eat up every second of your day. But what about your business reputation? Are you managing your online reputation? Have you developed an reputation management strategy?

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inbound-methodology-explained

What Is Digital Marketing Using Inbound Methodology

Digital Marketing is a blanket term used to describe the art of delivering marketing messages through online digital channels.  Basically, we're the people behind those unique experiences you encounter on your phone, desktop, or tablet, for over 4 hours everyday. 

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Screen Shot 2018-10-26 at 6.23.52 PM

How To Add Collaborators To A Blog In HubSpot

Blogging is one of the great ways marketers implement the four stages of the inbound methodology. Attract, Convert, Close, and Delight. Creating unique content to attract visitors, convert into leads, transform leads into customers, and delight customers with content relevant to their business.

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How to Keep Your Business Afloat after Losing Biggest Client

Being an entrepreneur is exhilarating and exhausting and both emotions can be experienced within hours or even minutes apart. Typically, I experience these emotions upon closing a new deal and/or walking out of the "breakup" meeting with one of our biggest clients. Both scenarios are unavoidable and every entrepreneur should plan accordingly. Briefly, I would like to share with you why I spend an equal amount of time analyzing and forecasting the loss of a client as I do the close of new business.

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artsCube-blog-why-you-need-business-website

Why You Need A Website For Your Business

In most cases, the first place someone looks for an answer to a question or problem is on the internet. Society's need for instant gratification dictates that it has to have an answer right now. Not in five minutes, not in five seconds. Right now. Building a website for your business answers society's need for instant gratification. Those who are looking for a product you offer will visit your web page. Those looking for a solution will visit your blog – and eventually, your web page.

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Why Goals Unlock Success: CEO Advice

In most cases, an appropriate amount of time has not been allocated determining marketing goals. Instead, an absorbent amount of time was spent reviewing budgets, allocating resources, approving plans, building the right team, and .......... the list goes on. Without considering, "How do we know if we succeeded or failed?" There are six fundamental questions we always like to ask:

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SEO Practices In 2018

You have just launched a new website and want to drive traffic to your landing pages with your service offerings.  But what if you are new to the SEO world?  Start out my learning "What SEO is and Why it Matters."

Learning SEO basics and how it works, is fundamentally the first step of practicing the best SEO techniques. Developing a search engine optimization strategy will help you pace and properly track the success, or failures, of your campaigns.

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artsCube-blog-google-mobile-first-algorithm

Google's Mobile First Indexing Of Websites: What Is It?

In a Google algorithm update, the search company will be changing the algorithm so that it indexes mobile-friendly sites first. This means that when you build a new site, it should be responsive and the responsive templates should have mobile first index SEO incorporated in it. When people use their phones to search, they may search differently than how they would search on a desktop or laptop. This might include the words “near me” and other location identifiers in search strings.

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